The Edward R. Murrow Way

For those of you who may not be aware, Edward Murrow was a prominent figure in American broadcast journalism.

Though it's a part of journalism, broadcast varies from it's counterpart, print journalism. The following examples will demonstrate the difference between a print lede vs. a broadcast lede.

All leads are courteous of the New York Times:

Print: North Korea on Monday sentenced two American journalists to 12 years of hard labor in a case widely seen as a test of how far the isolated Communist state was willing to take its confrontational stance toward the United States.

Broadcast: According to country officials, North Korea has sentenced two American journalist to 12 years of hard labor.

Print: After months of insisting he would leave the details to Congress, President Obama has concluded that he must exert greater control over the health care debate and is preparing an intense push for legislation that will include speeches, town-hall-style meetings and much deeper engagement with lawmakers, senior White House officials say.

Broadcast: According to Senior White House officials, President Obama will exert greater control over the on-going health care debate.

Print: In a step that would substantially increase the price tag for Bernard L. Madoff’s long-running Ponzi scheme, lawyers for a group of his victims are asking a federal bankruptcy judge to reject the way their losses in the fraud are being calculated.

Broadcast: Victims of Bernard Madoff's Ponzi scheme are in federal bankruptcy court.